It’s Not Width, It’s Depth
"It’s not how many followers you have, it’s how many care. It’s not width, it’s depth. It’s not how many impressions you get, it’s how much attention you get." Social media strategies focused on amassing large numbers of page views and follower counts are missing the point. Our digital world is noisy, an ocean of Facebook, Twitter (and yes, LinkedIn) updates. You have to ask yourself – are you catching the attention and are you making a connection?"
Cheat Sheet for Advertising on Facebook, Twitter & Linkedin
All those different social ad units getting a little confusing? Here’s a quick cheat sheet guide, courtesy of NewsCred and AdWeek, that describes the three largest mainstream* social networks’ advertising formats, distribution visibility, example use case, and suggested metrics to measure for campaign performance:
*not counting YouTube.
If you advertise on Facebook, Twitter, or Linkedin, use this as a quick reference guide; it’s pretty great.